What does it take to get recognized as a 'Cool Vendor'? How to get in the top quadrant of a Magic Quadrant (MQ)? What is the hype-cycle report? How about the Wave?

 

Making sure analysts are familiar with your company, and understand the value and uniqueness of your solution/service, requires a big, on-going investment of time and resources and should be included in any GTM plan. Having someone experienced to work with can help.

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Over my long career I've worked directly with analysts from all the major analyst firms, including Gartner, Forrester, IDC, Omdia, ARC, SPGlobal (451 Research), KuppingerCole, KLAS, Quadrant, Frost&Sullivan, TAG cyber, Securosis and more. 

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I've got vendors recognized as 'Cool Vendors', included in relevant reports (and removed from the ones that aren't relevant and may hurt the business). I've managed the process of answering the RFIs for MQs, Wave reports and more, and with great success. I'll be happy to help you too.