Sales Enablement is all about providing your sales team with the resources and training they need to close more deals. These resources may include sales decks, datasheets, solution briefs, whitepapers, blogs, ROI tools, recorded demos, competitive support, call scripts, email templates, and any other information that may be needed to effectively sell your product or service to customers.

• Sales decks support your sales executives present your product or service in terms of the value it creates for customers. They should be clear and concise: What is the problem you solve? Why is it important to solve it now? How does your solution/service solve it? What are the unique capabilities of the solution? And what are the benefits to customers?

• Collateral: there are many different types of collateral needed throughout the sales process, including datasheets, solution briefs, ROI calculators and more.

• Call scripts and email templates: make it easier for your sales team by providing them caned call scripts and email templates. Not only does it help them get started faster, it enables them to replicate things that have worked with other prospects.

• Competitive Intelligence: Creating the right competitive battlecards that help your team answer questions about how you compare to other solutions is key for your success.

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Value-Based Sales Training

Your prospects are constantly bombarded with messages pressuring them to buy. To stand out from the competition and create long-term happy customers your sales executives must be seen as trusted advisors. This means, that they need to provide prospects real value.

 

The goal with a value-based selling approach is to put the needs of the customer first, and help them make an informed decision to best suit their needs (ideally, leading to the purchase of your product). 

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By partnering with your team, Dana can help you build an effective framework and train the team on the skills to efficiently navigate each stage of the customer journey.